Email Marketing

Cost Effective Communication

Service Reminders: Email service reminders to your clients, there are two ways this can be performed:

Plain text email


	Enhanced email - Template email including booking response feature (Chargeable Service)

Plain Text Emailing: Automation allows you to communicate marketing messages via email, the plain text email is created and sent to one or multiple clients utilising the inbuilt marketing screen, interaction between client and repairer is limited using the plain text option.

Enhanced Email with Integrated Booking Function: As a business owner you get inundated with communications every day, email, letters, pamphlets and newspapers to name a just few, due to the sheer volume of material we become extremely good at “media filtering”. Think about this how many times have you received a communication possibly a letter or email and thought you would deal with the content at a later date, then completely forgotten to follow through? It happens. How much easier would it be if there was an immediate call for action that simplifies the response? You can send a plain text message to your client via the marketing function which is in danger of ending up in the to do or even worse the delete folder as it just does not present as anything that needs your client’s attention.

To give you the best chance of an immediate response Microbase has taken a different approach by implementing the following:

	The email arrives as a letter complete with mail merge, logo and power margin—Not just plain text

	There is a book now option on the email, clicking this will allows the client to enter their preferred date and time they would like their vehicle serviced.

	Booking is transferred to the site and populates the diary, the site must then go through the confirmation process, this can be handled via the phone call (If an alternate date and time is suggested), email or text message (To confirm the client's request).

The management process will populate your booking form automatically, no need to find the client, vehicle details or service due, the only time you will need to edit a repeat booking is when an alternate date/time is agreed. When the vehicle arrives simply open the booking and create the job card.

Sample Enhanced Email Templates: Click on the links below to view sample templates.

Marketing Solutions eBook

Repco Template

Independent Template

MICROBASE AUSTRALASIA

Email Marketing