Email marketing is a cost effective way to stay in touch with your clients and reach out to new prospects. Here are a few reasons you might want to use email marketing in your own business.
Email marketing is inexpensive - You don't have to pay for printing or postage when you are using email to communicate with prospects or clients. Utilising our enhanced email don't have to pay a designer to help create a stellar design, but you don't need to pay printing costs for each run or pay for postage.
Email marketing allows you to send highly targeted messages - Since you don't have to print individual pieces for each category of your client list, you can send highly targeted messages. You can also segment your list and send prospects one message while reserving other content for current clients.
Email marketing integrates well with other marketing materials - You can easily customize the look and feel of an enhanced email or newsletter so that it matches the aesthetic of your other marketing materials. You can even create specific designs based on the season of the year, type of promotion you are offering, etc.
Email marketing incorporates some viral marketing - When you send information via email the recipient can easily forward this information on to other people they know. If you send something via snail mail it's harder for people to share with more than one person. Emails can be forwarded on with ease and it something people are already doing.
Email marketing helps you build ongoing relationships - you can stay in touch with past clients and share useful, interesting information with them long after they have made a purchase from you. Email marketing can help turn one-time customers into repeat buyers.
Email Marketing with Automation Premium
Service Reminders: Email service reminders to your clients, there are two ways this can be performed:
Plain Text Email
Enhanced Email - Editable template email including booking response feature (Chargeable Service}
Plain Text Emailing: Automation allows you to
communicate marketing messages via email, the plain text email
is created and sent to one or multiple clients utilising the
inbuilt marketing screen, interaction between client and
repairer is limited using the plain text option.
Enhanced Email with Integrated Booking Function: As a business owner you get inundated with communications every day, email, letters, pamphlets and newspapers to name a just few, due to the sheer volume of material we become extremely good at “media filtering”. Think about this how many times have you received a communication possibly a letter or email and thought you would deal with the content at a later date, then completely forgotten to follow through? It happens. How much easier would it be if there was an immediate call for action that simplifies the response? You can send a plain text message to your client via the marketing function which is in danger of ending up in the to do or even worse the delete folder as it just does not present as anything that needs your client’s attention.
To give you the best chance of an immediate response Microbase has taken a different approach by implementing the following.
The email arrives as a letter complete with mail merge, logo and power margin—Not just plain text
There is a book now option on the email, clicking this will allows the client to enter their preferred date and time they would like their vehicle serviced.
Booking is transferred to the site and populates the diary, the site must then go through the confirmation process, this can be handled via the phone call (If an alternate date and time is suggested), email or text message (To confirm the client's request).
The management process will populate your booking form automatically, no need to find the client, vehicle details or service due, the only time you will need to edit a repeat booking is when an alternate date/time is agreed. When the vehicle arrives simply open the booking and create the job card.