About Us
Microbase
Australasia supply specialised software and marketing services to
the automotive repairer industry. Our application provides the
operator with a user friendly fully functional solution that takes
full advantage of the Windows 95-98-ME-2000-XP & Vista operating systems.
Microbase has been in the business of developing business solutions
for over 19 years. AutoMation was first released in 1991 as a
customised DOS product for clients such as the Royal Australian Air
force and the Automasters group.
Our original program was later adopted by Caltex Petroleum Australia
and many independent workshops. We had the foresight to start
developing AutoMation to operate on a Windows platform in 1998, the
first “cut” of which was released in April of the following year.
This first version was beta tested by a Repco Auto Repairer to
ensure our product was ready for the general market.
Mission Statement
"Working to help our clients
not just adapt to change,
but harness that change to generate competitive advantage"
Ross Hare
Ross joined the Microbase team in April 1998, having over 23 years experience in automotive repairer industry. He managed repairer facilities for over 10 years before consulting to Caltex Australia Petroleum Pty Ltd and Caltex New Zealand. The 8 years he spent with Caltex saw the franchise automotive repairer network grow from one location in Western Australia to over 135 locations throughout Australasia.
Ross has used his understanding of the everyday needs of automotive repairers to develop AutoMation Premium and applied his extensive marketing knowledge to launch initiatives such as this site.
Peter Vincent
Peter is based in Melbourne,
Victoria. He has over 30 years experience in the automotive
repairer, LPG and IT industry. His skills include training, computer
support and network installation and administration.
George Thornton
George gained his degree at UWA. His skills include programming in Visual Basic and C++. He also develops web sites and web applications utilising Access and SQL databases. George is always looking for user friendly methods to apply complex technology. AutoMation Premium is an example of how well he can apply this methodology..
